Your website will likely be the first impression a potential guest has of your restaurant. Make it a good one. A website gives you control over the image of your restaurant. It gives a restaurant the platform to tell their own story, in their own words (unlike third party sites). Customers will get a good idea of who you are, as well as get an idea of the overall atmosphere of the restaurant.
Improves Search Rankings
Having a website can improve your online search ranking but only if you are applying SEO to your site.
Improves Trust and Loyalty
Before customers visit your restaurant, they want to know what other guests thought of it. Don’t let third-party websites be their own source of information about your restaurant. BrightLocal stated that 84% of customers trust online reviews as much as personal recommendations. Your website is the perfect place to build trust in your brand with testimonials.
Advertising can get very pricey. Although billboards, commercials, and radio spots can be popular forms of advertising for restaurants, they can be expensive and are temporary. Your website is a much more affordable and permanent form of advertising.
Keep Guests Informed
Guests are going to look at you social media accounts and website to stay in the know about your restaurant. Your website is the perfect platform to update guests about new menu items, specials, address, hours of operation, events, seasonal hours, etc.
Including a booking system on your website provides a convenient and easy way for guests to make reservations. It’ll allow your host to spend more time with in-house guests and customers to make reservations any time of day. This is also a way to manage reservations and avoid overbooking.
21 to 30 working days
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